Benchmarks · Savings rate · 50 and over · NYC · Marketing

Savings rate for Marketing professionals aged 50 and over in New York City

Share of take-home income saved or invested each month.

Modeled estimate · federal survey data
Household-level figures: the underlying survey (Fed SCF) measures households, grouped by the reference person's age — combined for a couple, and they read high for a single person. Why, and how this changes as live data grows.
Median
19%
Upper quarter
29%
Top 10%
41%

Half of Marketing professionals aged 50 and over in New York City have a savings rate above 19%. Reaching the upper quarter takes about 29%, and the top 10% starts at 41% — roughly 2.2× the median. The lower quarter sits below 11%, and the bottom 10% is under 6%.

Where do you land against Marketing professionals aged 50 and over in New York City?
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The full distribution

PercentileSavings rateWhat it means
Bottom 10%6%9 in 10 are above this
Lower quarter11%25th percentile
Median19%half above, half below
Upper quarter29%75th percentile
Top 10%41%only 1 in 10 is above this
Average (mean)19%pulled up by the top end — the median is the better "typical"

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Savings rate by age in New York City

AgeLower quarterMedian savings rateUpper quarterTop 10%
22–25 →2%8%16%25%
26–29 →4%11%20%30%
30–33 →5%13%22%33%
34–37 →6%14%24%35%
38–41 →7%15%25%36%
42–45 →8%16%26%37%
46–50 →9%17%27%38%
50 and over10%18%28%40%

More for Marketing professionals aged 50 and over in New York City

Net worth →Income →Retirement savings →Investments →Monthly spending →
Monthly update · Marketing professionals aged 50 and over in New York City

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Common questions

What is the median savings rate for Marketing professionals aged 50 and over in New York City?
The median savings rate for Marketing professionals aged 50 and over in New York City is 19%. Half of this group is above that figure and half below.
What savings rate puts you in the top 10% of Marketing professionals aged 50 and over in New York City?
About 41%. The 90th percentile is the level only one in ten people in this group exceeds — roughly 2.2× the median.
Where do these numbers come from?
They are modeled percentile distributions fitted to this cohort from federal survey microdata — the Federal Reserve's Survey of Consumer Finances, the BLS Consumer Expenditure Survey, Census ACS and BLS wage data — and they blend toward anonymized, aggregated data from Keeping Up members as each cohort grows. Full methodology at keepingup.com/methodology.

How this is built. Percentiles are modeled for this cohort from federal survey microdata — Federal Reserve Survey of Consumer Finances, BLS Consumer Expenditure Survey, Census American Community Survey and BLS Occupational Employment & Wage Statistics — with metro cost-of-living and wage adjustments. As Keeping Up members in this cohort grow, the band blends toward anonymized, aggregated live data (minimum cohort sizes apply; no individual is ever identifiable). Seeded figures are household-level, as in the SCF; live cohorts are individual-level. Amounts are in current dollars. Read the full methodology.

Last updated June 2026. Cohort: Marketing professionals aged 50 and over in New York City. Model sample basis: 40.