Finally know
where you stand.
Your friends won't tell you what they earn. We will. Compare your savings, spending, and net worth to people your age, in your city, in your industry — anonymously.
What's normal for people like you?
Pick a cohort. These are the real medians our members are benchmarked against.
We're in early access. The quotes you'd usually see here are placeholders — we're not going to fake them. Instead, we're building something real with the founding members and early access cohort who sign up first.
Every person who joins makes the peer data more accurate for their entire cohort.
You're flying blind.
Every budgeting app tells you what you spent. None of them tell you whether it's good. Without a frame of reference, you're just counting numbers with no context.
Simple to start.
Impossible to ignore.
Your data is yours.
We're not Mint. We don't sell your data or use it to target you with financial product ads. We make money from subscriptions, full stop.
Your real peer group — not a national average.
We build your cohort from people who actually share your context: same city, same profession, same age. The more specific the match, the more meaningful the comparison.
- Benchmark against NYC workers in their 30s, not the US median
- Toggle between dimensions — city, profession, age
- Cohorts grow smarter and more accurate as more people join
Know exactly where you're out of line.
Every spending category benchmarked against your peers. Not just “you spent $680 on dining” — but “your dining is 31% above your cohort, costing you $160/month in relative overspend.”
- Red/green signals for every category — know what actually matters
- Dollar impact of the gap, not just percentages
- Monthly trend showing if you're improving or drifting
Context at the moment you need it.
The only financial app that gives you peer benchmarks at the point of purchase. When your phone detects you entering a restaurant or store, Keeping Up quietly tells you what your peers typically spend there.
- Know the peer average spend before you order — not after you regret
- Dining budget remaining shown in real time
- Fully optional, smart enough to know context (date night vs. solo lunch)
Benchmarks that actually mean something.
We build peer groups that reflect how you actually think about your financial peers.
Simple, transparent pricing.
Three plans: Free, Pro, and Household for two. Founding members lock Pro at $49/yr for life — 100 slots left.
- Net worth vs peer median
- Savings rate percentile
- Monthly spend vs peer median
- Full net worth history — always, no rolling window
- Up to 2 connected accounts (bank + credit)
- Weekly digest email
- Location alerts for Dining + Coffee (iPhone)
- Everything in Free
- Full percentile distribution (p10–p90)
- All spending categories vs peers
- 12-month spend trend vs peers
- Goals — all types + peer benchmarks
- Debt payoff planner · Investment analysis
- Subscriptions scanner · Bill savings tools
- AI Advisor · All location-alert categories (iPhone)
- AI digest insights · CSV export · Unlimited accounts
- Everything in Pro for two users
- Combined net worth dashboard
- Joint peer benchmarking (dual-income cohort)
- Shared AI Advisor context
- Each person keeps their own login
- If owner cancels, both revert to free
Stop guessing.
Start knowing.
Free to start. See exactly where you stand against your real peers — by city, industry, and age.